Mido

The House

Mido has spent more than 108 years refining a single idea: a watch should outlive its owner. From the earliest workshop pieces to today's Ocean Star, the house has balanced technical ambition with a recognisable design language, and its collections remain among the most closely followed by collectors worldwide.

Georges Schaeren established Mido in 1918, working from Switzerland at a time when precision was measured by hand. The founder's obsession with finishing and accuracy still defines every Mido calibre produced today.

Milestones

• 1918Georges Schaeren founds Mido in Switzerland.
• 1969The quartz era forces Mido to redefine mechanical watchmaking.
• 1990Mido enters the modern collector market with its signature lines.
• 2024Mido continues to produce Ocean Star, Multifort, Baroncelli and other icons in limited numbers.