Orient

The House

Orient has spent more than 76 years refining a single idea: a watch should outlive its owner. From the earliest workshop pieces to today's Bambino, the house has balanced technical ambition with a recognisable design language, and its collections remain among the most closely followed by collectors worldwide.

Shogoro Yoshida established Orient in 1950, working from Japan at a time when precision was measured by hand. The founder's obsession with finishing and accuracy still defines every Orient calibre produced today.

Milestones

• 1950Shogoro Yoshida founds Orient in Japan.
• 1969The quartz era forces Orient to redefine mechanical watchmaking.
• 1990Orient enters the modern collector market with its signature lines.
• 2024Orient continues to produce Bambino, Kamasu, Star and other icons in limited numbers.