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Bell & Ross

Bell & Ross is defined by its instrument-panel aesthetic, translating cockpit and military instrument design directly into square and round wristwatch cases.

Founded
1992
Founder
Bruno Belamich and Carlos Rosillo
Country
France
Headquarters
Paris, France
Status
Independent, majority-owned by Chanel
Signature materials
Stainless steel, carbon fiber, ceramic
Signature movements
Sellita and ETA-based calibres, in-house BR-CAL modules
Notable designers
Bruno Belamich (design director)
Collections
4
Every collection

Collections & specifications

BR 03

2005

Signature square case inspired directly by circular aircraft cockpit instruments.

Category
Aviation instrument
Designers
Bruno Belamich
Case materials
Stainless steel, ceramic, carbon fiber
Sizes
41–42mm
Dial
High-contrast instrument-style dial
Crystal
Sapphire crystal
Strap / bracelet
Rubber strap or steel bracelet
Movements
Sellita SW300, BR-CAL.302 (chronograph)
Movement type
Automatic mechanical
Power reserve
42–48 hours
Water resistance
100m
Complications
Date · Chronograph (select models)
Key references
BR 03-92 Diver, BR 03-92 Ceramic
Price band
$3,300–$5,500
Full BR 03 dossier →

BR 05

2019

Modern integrated-bracelet sports watch aimed at the luxury sport-steel segment.

Category
Sport/Integrated bracelet
Designers
Bruno Belamich
Case materials
Stainless steel
Sizes
34–41mm
Dial
Octagonal bezel with sunburst dial
Crystal
Sapphire crystal
Strap / bracelet
Integrated steel bracelet or rubber strap
Movements
Sellita SW300, BR-CAL.321 (chronograph)
Movement type
Automatic mechanical
Power reserve
42 hours
Water resistance
100m
Complications
Date · Chronograph (select models)
Key references
BR 05 Blue Steel, BR 05 Chrono
Price band
$4,000–$7,500
Full BR 05 dossier →

BR-X

2015

Experimental lightweight skeletonized collection using aerospace-grade materials.

Category
Skeleton/High-performance
Designers
Bruno Belamich
Case materials
Titanium, carbon, ceramic
Sizes
45mm
Dial
Fully skeletonized movement architecture
Crystal
Sapphire crystal
Strap / bracelet
Rubber strap
Movements
BR-CAL.323 (skeletonized automatic)
Movement type
Automatic mechanical
Power reserve
50 hours
Water resistance
100m
Complications
Skeletonized display
Key references
BR-X1 Skeleton Chronograph
Price band
$15,000–$25,000
Full BR-X dossier →

Round-cased collection referencing 1940s–60s military and pilot watch design.

Category
Vintage-inspired
Designers
Bruno Belamich
Case materials
Stainless steel, bronze
Sizes
38.5–41mm
Dial
Aged lume dial with vintage numerals
Crystal
Domed sapphire crystal
Strap / bracelet
Leather strap
Movements
Sellita SW300, BR-CAL.301 (chronograph)
Movement type
Automatic mechanical
Power reserve
42 hours
Water resistance
100m
Complications
Date · Chronograph (select models)
Key references
BR V2-92 Bellytanker, BR V1-92
Price band
$3,000–$5,000
Full Vintage dossier →