MB&F
MB&F

M.A.D. Editions

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M.A.D. Editions

2020

More affordable, higher-volume spinoff line making MB&F's playful design language accessible to a broader audience.

Category
Accessible avant-garde watch
Designers
Maximilian Büsser, Eric Giroud
Case materials
Stainless steel, titanium
Sizes
42mm
Dial
Openworked dial with jumping-hour display
Crystal
Sapphire
Strap / bracelet
Rubber strap, NATO strap
Movements
Base automatic calibre with MB&F module
Movement type
Automatic
Power reserve
42 hours
Water resistance
50m
Complications
Jumping hours
Key references
MAD.1, MAD.Edition M.A.D.1
Price band
USD 5,000 – 10,000
The house

MB&F

Self-described as a 'horological concept lab,' MB&F collaborates with independent artisans to create sculptural, robot- and spacecraft-inspired mechanical art pieces.

Founded
2005
Founder
Maximilian Büsser
Headquarters
Geneva
Signature materials
Titanium, sapphire crystal domes, PVD-coated finishes, AI GRADE 5 titanium
Signature movements
In-house sculptural calibres developed with independent movement specialists
Notable designers
Maximilian Büsser, Eric Giroud
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