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TAG Heuer
TAG Heuer has long been the watchmaker of motorsport, pairing chronograph precision with racing heritage from the Carrera to the Monaco.
- Founded
- 1860
- Founder
- Edouard Heuer
- Country
- Switzerland
- Headquarters
- La Chaux-de-Fonds, Switzerland
- Status
- Subsidiary of LVMH since 1999
- Signature materials
- Stainless steel, titanium, ceramic bezels, carbon composite
- Signature movements
- In-house TH20 chronograph, Calibre 5 (Sellita-based), Calibre 02
- Notable designers
- In-house design studio; Jack Heuer (historical design direction)
- Collections
- 4
Every collection
Collections & specifications
Carrera
1963
Motorsport-inspired chronograph named after the Carrera Panamericana road race, a design cornerstone of the brand.
- Category
- Racing chronograph
- Designers
- Jack Heuer (original design)
- Case materials
- Stainless steel, titanium
- Sizes
- 39–45mm
- Dial
- Clean tachymeter chronograph dial
- Crystal
- Sapphire crystal
- Strap / bracelet
- Steel bracelet or leather strap
- Movements
- TAG Heuer Calibre 02, Calibre 16
- Movement type
- Automatic chronograph
- Power reserve
- 80 hours (Calibre 02)
- Water resistance
- 100m
- Complications
- Chronograph · Date
- Key references
- CBN2A1A, Carrera Chronograph 39
- Price band
- $4,500–$8,500
Monaco
1969
Square-cased automatic chronograph famous for its association with Steve McQueen and early automatic chronograph movements.
- Category
- Racing chronograph
- Designers
- In-house design studio
- Case materials
- Stainless steel
- Sizes
- 39mm
- Dial
- Blue or grey dial with high-contrast subdials
- Crystal
- Sapphire crystal
- Strap / bracelet
- Leather strap
- Movements
- TAG Heuer Calibre 11
- Movement type
- Automatic chronograph
- Power reserve
- 40 hours
- Water resistance
- 100m
- Complications
- Chronograph · Date
- Key references
- CAW211P.FC6356, Monaco Calibre 11
- Price band
- $6,000–$8,500
Aquaracer
2003
Everyday dive watch collection balancing sports functionality with wearable proportions.
- Category
- Dive
- Designers
- In-house design studio
- Case materials
- Stainless steel, titanium
- Sizes
- 36–43mm
- Dial
- Wave-pattern textured dial
- Crystal
- Sapphire crystal
- Strap / bracelet
- Steel bracelet or rubber strap
- Movements
- TAG Heuer Calibre 5, Calibre 7 GMT
- Movement type
- Automatic mechanical
- Power reserve
- 38–80 hours
- Water resistance
- 200–300m
- Complications
- Date · GMT (select models)
- Key references
- WBP2110, Aquaracer Professional 300
- Price band
- $2,600–$5,500
Formula 1
1986
Accessible motorsport-themed line offering quartz and mechanical variants at approachable prices.
- Category
- Sport/Entry-level
- Designers
- In-house design studio
- Case materials
- Stainless steel
- Sizes
- 38–43mm
- Dial
- Bold sport dial with contrast subdials
- Crystal
- Sapphire crystal
- Strap / bracelet
- Steel bracelet or rubber strap
- Movements
- Quartz, TAG Heuer Calibre 5
- Movement type
- Quartz and automatic mechanical
- Power reserve
- 38 hours (mechanical)
- Water resistance
- 200m
- Complications
- Chronograph (select models) · Date
- Key references
- WBJ1416, Formula 1 Chronograph
- Price band
- $1,300–$2,800