All Bell & Ross
Bell & Ross BR-X1 37 mm Black Platinum
Front view

Front view

Dial, hands and bezel as delivered.

Case-back view

Case-back view

Case-back engraving and, where fitted, the sapphire display.

Movement

Movement

Calibre with its finishing and decoration.

On the wrist

On the wrist

Worn shot for proportion and strap drape.

Bell & Ross · BR-X1

Bell & Ross BR-X1 37 mm Black Platinum

Reference 99570OR.73

Reference at a glance

Brand
Bell & Ross
Collection
BR-X1
Model
Bell & Ross BR-X1 37 mm Black Platinum
Reference number
99570OR.73
Year / era
1994 · 1990s — mechanical revival
Complication
Annual calendar
Movement
Automatic, Swiss lever escapement
Case material
Platinum 950
Dial type
Black lacquer
Strap / bracelet
Integrated steel bracelet
Water resistance
200 m
Limited-edition status
Regular production, not a limited edition
Compare this reference

Case, dial & bracelet

Case dimensions
37 mm
Case thickness
10.2 mm
Case material
Platinum 950
Bezel
Fluted 18k gold
Crystal
Sapphire with internal AR treatment
Dial
Black lacquer
Hands
Rhodium-plated baton hands with luminous fill
Indexes
Applied faceted white-gold indexes
Bracelet / strap
Integrated steel bracelet
Clasp / buckle
Triple-folding clasp with safety catch
Water resistance
200 m

Movement

Movement / calibre
Calibre 24E — Automatic, Swiss lever escapement
Movement type
High-frequency automatic
Frequency
25,200 vph (3.5 Hz)
Power reserve
70 hours
Number of jewels
25 jewels
Complications
Annual calendar
Functions
Flying tourbillon, power reserve
Watchmaker
Assembled and regulated by a single watchmaker, who signs off the piece before casing.

Production & market

Production period
1994 – 2005
Limited-edition quantity
Not applicable
Current market information
Trades close to retail on the secondary market, with steady demand for full-set examples.

Designer

Jörg Hysek

Jörg Hysek left Rolex and Seiko's European studios to build a design practice in Geneva, giving houses such as Vacheron Constantin, Breguet, Seiko and TAG Heuer their sculptural, architecture-led cases before founding his own brand, HD3.

Historical significance

Bell & Ross BR-X1 37 mm Black Platinum sits within Bell & Ross's BR-X1 line, introduced in 1994. It carries the house codes established since 1992 — platinum 950 case, black lacquer dial and automatic, swiss lever escapement — and is one of the references collectors use to date the evolution of the collection.

Interesting facts

  • The bracelet tapers across its length, which is why the profile looks thinner on the wrist than the specification suggests.
  • Early production dials show a slightly different minute track, and collectors pay a premium for them.
BE

The House

Bell & Ross

Brand facts

Founding year
1992
Founder
Bruno Belamich & Carlos A. Rosillo
Headquarters
France
Tier
Premium
Major collections
BR 03, BR 05, BR V2, BR-X1, Vintage
Signature technologies
Certified chronometer regulation · Proprietary case-hardening and polishing
Famous movements
Automatic chronograph · High-beat automatic · Spring Drive · Automatic, Swiss lever escapement
Notable watches
Bell & Ross BR 03 40 mm Salmon Grade (2004) · Bell & Ross BR 03 37 mm Skeletonised Sapphire (1992) · Bell & Ross BR 03 38 mm Black Ceramic (1992) · Bell & Ross BR 03 42 mm Ice Grade (1992)

Brand history

Bell & Ross has spent more than 34 years refining a single idea: a watch should outlive its owner. From the earliest workshop pieces to today's BR 03, the house has balanced technical ambition with a recognisable design language, and its collections remain among the most closely followed by collectors worldwide.

Bruno Belamich & Carlos A. Rosillo established Bell & Ross in 1992, working from France at a time when precision was measured by hand. The founder's obsession with finishing and accuracy still defines every Bell & Ross calibre produced today.

Historical milestones

  1. 1992

    Bruno Belamich & Carlos A. Rosillo founds Bell & Ross in France.

  2. 2024

    Bell & Ross continues to produce BR 03, BR 05, BR V2 and other icons in limited numbers.

More BR-X1