
Front view
Dial, hands and bezel as delivered.
Case-back view
Case-back engraving and, where fitted, the sapphire display.
Movement
Calibre with its finishing and decoration.
On the wrist
Worn shot for proportion and strap drape.
Cartier · Privé
Cartier Privé 39 mm Salmon Carbon
Reference 28804OR.15
Reference at a glance
- Brand
- Cartier
- Collection
- Privé
- Model
- Cartier Privé 39 mm Salmon Carbon
- Reference number
- 28804OR.15
- Year / era
- 1958 · 1950s — pre-quartz mechanical era
- Complication
- Annual calendar
- Movement
- In-house manual-winding
- Case material
- Carbon TPT
- Dial type
- Salmon
- Strap / bracelet
- Jubilee bracelet
- Water resistance
- 100 m
- Limited-edition status
- Regular production, not a limited edition
Case, dial & bracelet
- Case dimensions
- 39 mm
- Case thickness
- 12.6 mm
- Case material
- Carbon TPT
- Bezel
- Unidirectional ceramic 60-minute
- Crystal
- Box sapphire with AR coating
- Dial
- Salmon
- Hands
- Rhodium-plated baton hands with luminous fill
- Indexes
- Applied Roman numerals
- Bracelet / strap
- Jubilee bracelet
- Clasp / buckle
- Folding clasp in matching case metal
- Water resistance
- 100 m
Movement
- Movement / calibre
- Calibre 79B — In-house manual-winding
- Movement type
- Automatic, self-winding
- Frequency
- 21,600 vph (3 Hz)
- Power reserve
- 72 hours
- Number of jewels
- 33 jewels
- Complications
- Annual calendar
- Functions
- Annual calendar, moon phase
- Watchmaker
- The calibre is built in-house and adjusted in five positions before delivery.
Production & market
- Production period
- 1958 – 1966
- Limited-edition quantity
- Not applicable
- Current market information
- Values have stabilised after the 2022 correction; condition and box-and-papers drive the premium.
Designer
Gérald Genta
Gérald Genta (1931–2011) trained as a goldsmith in Geneva and became the most influential watch designer of the 20th century. Working freelance, he sketched the Audemars Piguet Royal Oak overnight in 1970, followed by the Patek Philippe Nautilus, the IWC Ingenieur SL and the Bulgari Bulgari — defining the integrated-bracelet luxury sports watch as a category.
Historical significance
Cartier Privé 39 mm Salmon Carbon sits within Cartier's Privé line, introduced in 1958. It carries the house codes established since 1847 — carbon tpt case, salmon dial and in-house manual-winding — and is one of the references collectors use to date the evolution of the collection.
Interesting facts
- The bracelet tapers across its length, which is why the profile looks thinner on the wrist than the specification suggests.
- The movement's bridges are decorated even where they will never be seen once the watch is cased.
- Early production dials show a slightly different minute track, and collectors pay a premium for them.
The House
Cartier
Brand facts
- Founding year
- 1847
- Founder
- Louis-François Cartier
- Headquarters
- France
- Tier
- Luxury
- Major collections
- Santos, Tank, Ballon Bleu, Panthère, Pasha, Baignoire, Cle, Privé
- Signature technologies
- Hand-applied guilloché dials · Proprietary case-hardening and polishing · In-house hairspring production
- Famous movements
- In-house manual-winding · In-house automatic chronograph · In-house automatic, chronometer certified · In-house automatic, Superlative Chronometer
- Notable watches
- Cartier Santos 43 mm Mother-of-pearl Sapphire (1976) · Cartier Santos 36 mm Silvered 18k (1986) · Cartier Santos 44 mm Salmon Grade (1992) · Cartier Santos 43 mm Green Carbon (1980)
Brand history
Cartier has spent more than 179 years refining a single idea: a watch should outlive its owner. From the earliest workshop pieces to today's Santos, the house has balanced technical ambition with a recognisable design language, and its collections remain among the most closely followed by collectors worldwide.
Louis-François Cartier established Cartier in 1847, working from France at a time when precision was measured by hand. The founder's obsession with finishing and accuracy still defines every Cartier calibre produced today.
Historical milestones
1847
Louis-François Cartier founds Cartier in France.
1887
Cartier earns its first international recognition for precision timekeeping.
1969
The quartz era forces Cartier to redefine mechanical watchmaking.
1990
Cartier enters the modern collector market with its signature lines.
2024
Cartier continues to produce Santos, Tank, Ballon Bleu and other icons in limited numbers.
