All Cartier
Cartier Privé 39 mm Salmon Carbon
Front view

Front view

Dial, hands and bezel as delivered.

Case-back view

Case-back view

Case-back engraving and, where fitted, the sapphire display.

Movement

Movement

Calibre with its finishing and decoration.

On the wrist

On the wrist

Worn shot for proportion and strap drape.

Cartier · Privé

Cartier Privé 39 mm Salmon Carbon

Reference 28804OR.15

Reference at a glance

Brand
Cartier
Collection
Privé
Model
Cartier Privé 39 mm Salmon Carbon
Reference number
28804OR.15
Year / era
1958 · 1950s — pre-quartz mechanical era
Complication
Annual calendar
Movement
In-house manual-winding
Case material
Carbon TPT
Dial type
Salmon
Strap / bracelet
Jubilee bracelet
Water resistance
100 m
Limited-edition status
Regular production, not a limited edition
Compare this reference

Case, dial & bracelet

Case dimensions
39 mm
Case thickness
12.6 mm
Case material
Carbon TPT
Bezel
Unidirectional ceramic 60-minute
Crystal
Box sapphire with AR coating
Dial
Salmon
Hands
Rhodium-plated baton hands with luminous fill
Indexes
Applied Roman numerals
Bracelet / strap
Jubilee bracelet
Clasp / buckle
Folding clasp in matching case metal
Water resistance
100 m

Movement

Movement / calibre
Calibre 79B — In-house manual-winding
Movement type
Automatic, self-winding
Frequency
21,600 vph (3 Hz)
Power reserve
72 hours
Number of jewels
33 jewels
Complications
Annual calendar
Functions
Annual calendar, moon phase
Watchmaker
The calibre is built in-house and adjusted in five positions before delivery.

Production & market

Production period
1958 – 1966
Limited-edition quantity
Not applicable
Current market information
Values have stabilised after the 2022 correction; condition and box-and-papers drive the premium.

Designer

Gérald Genta

Gérald Genta (1931–2011) trained as a goldsmith in Geneva and became the most influential watch designer of the 20th century. Working freelance, he sketched the Audemars Piguet Royal Oak overnight in 1970, followed by the Patek Philippe Nautilus, the IWC Ingenieur SL and the Bulgari Bulgari — defining the integrated-bracelet luxury sports watch as a category.

Historical significance

Cartier Privé 39 mm Salmon Carbon sits within Cartier's Privé line, introduced in 1958. It carries the house codes established since 1847 — carbon tpt case, salmon dial and in-house manual-winding — and is one of the references collectors use to date the evolution of the collection.

Interesting facts

  • The bracelet tapers across its length, which is why the profile looks thinner on the wrist than the specification suggests.
  • The movement's bridges are decorated even where they will never be seen once the watch is cased.
  • Early production dials show a slightly different minute track, and collectors pay a premium for them.
CA

The House

Cartier

Brand facts

Founding year
1847
Founder
Louis-François Cartier
Headquarters
France
Tier
Luxury
Major collections
Santos, Tank, Ballon Bleu, Panthère, Pasha, Baignoire, Cle, Privé
Signature technologies
Hand-applied guilloché dials · Proprietary case-hardening and polishing · In-house hairspring production
Famous movements
In-house manual-winding · In-house automatic chronograph · In-house automatic, chronometer certified · In-house automatic, Superlative Chronometer
Notable watches
Cartier Santos 43 mm Mother-of-pearl Sapphire (1976) · Cartier Santos 36 mm Silvered 18k (1986) · Cartier Santos 44 mm Salmon Grade (1992) · Cartier Santos 43 mm Green Carbon (1980)

Brand history

Cartier has spent more than 179 years refining a single idea: a watch should outlive its owner. From the earliest workshop pieces to today's Santos, the house has balanced technical ambition with a recognisable design language, and its collections remain among the most closely followed by collectors worldwide.

Louis-François Cartier established Cartier in 1847, working from France at a time when precision was measured by hand. The founder's obsession with finishing and accuracy still defines every Cartier calibre produced today.

Historical milestones

  1. 1847

    Louis-François Cartier founds Cartier in France.

  2. 1887

    Cartier earns its first international recognition for precision timekeeping.

  3. 1969

    The quartz era forces Cartier to redefine mechanical watchmaking.

  4. 1990

    Cartier enters the modern collector market with its signature lines.

  5. 2024

    Cartier continues to produce Santos, Tank, Ballon Bleu and other icons in limited numbers.

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