TAG Heuer
Switzerland · Founded 1860 by Edouard Heuer · 36 models
The House
TAG Heuer has spent more than 166 years refining a single idea: a watch should outlive its owner. From the earliest workshop pieces to today's Carrera, the house has balanced technical ambition with a recognisable design language, and its collections remain among the most closely followed by collectors worldwide.
Edouard Heuer established TAG Heuer in 1860, working from Switzerland at a time when precision was measured by hand. The founder's obsession with finishing and accuracy still defines every TAG Heuer calibre produced today.
Milestones
- 1860Edouard Heuer founds TAG Heuer in Switzerland.
- 1899TAG Heuer earns its first international recognition for precision timekeeping.
- 1969The quartz era forces TAG Heuer to redefine mechanical watchmaking.
- 1990TAG Heuer enters the modern collector market with its signature lines.
- 2024TAG Heuer continues to produce Carrera, Monaco, Aquaracer and other icons in limited numbers.
36 References
All TAG Heuer Models
Carrera6 references
TAG Heuer Carrera 40 mm Salmon 18k
Ref. 53450OR.70 · 18k yellow gold
TAG Heuer Carrera 39 mm Green Stainless
Ref. 87745ST.54 · Stainless steel
TAG Heuer Carrera 40 mm Ice 18k
Ref. 80880OR.75 · 18k yellow gold
TAG Heuer Carrera 43 mm Silvered 18k
Ref. 96444OR.57 · 18k yellow gold
TAG Heuer Carrera 40 mm Skeletonised Grade
Ref. 62576OR.11 · Grade 5 titanium
TAG Heuer Carrera 37 mm Green Quartz
Ref. 90032OR.62 · Quartz TPT
Monaco6 references
TAG Heuer Monaco 36 mm Slate 18k
Ref. 10312OR.74 · 18k white gold
TAG Heuer Monaco 44 mm Blue Ceramic
Ref. 68686OR.77 · Ceramic
TAG Heuer Monaco 36 mm Blue 18k
Ref. 41590OR.49 · 18k yellow gold
TAG Heuer Monaco 41 mm Ice 18k
Ref. 84849OR.53 · 18k yellow gold
TAG Heuer Monaco 44 mm Salmon Carbon
Ref. 76665OR.81 · Carbon TPT
TAG Heuer Monaco 38 mm Skeletonised Quartz
Ref. 34881OR.35 · Quartz TPT
Aquaracer6 references
TAG Heuer Aquaracer 42 mm Silvered Grade
Ref. 42597OR.67 · Grade 5 titanium
TAG Heuer Aquaracer 41 mm Green Platinum
Ref. 93447OR.50 · Platinum 950
TAG Heuer Aquaracer 43 mm Silvered 18k
Ref. 65210OR.85 · 18k white gold
TAG Heuer Aquaracer 40 mm Skeletonised Platinum
Ref. 50523OR.22 · Platinum 950
TAG Heuer Aquaracer 36 mm Blue 18k
Ref. 20725OR.50 · 18k white gold
TAG Heuer Aquaracer 40 mm Meteorite Platinum
Ref. 62606OR.12 · Platinum 950
Formula 16 references
TAG Heuer Formula 1 44 mm Black Stainless
Ref. 77587ST.94 · Stainless steel
TAG Heuer Formula 1 37 mm Skeletonised Sapphire
Ref. 34154OR.79 · Sapphire crystal case
TAG Heuer Formula 1 39 mm Mother-of-pearl 18k
Ref. 43456OR.76 · 18k white gold
TAG Heuer Formula 1 40 mm Silvered 18k
Ref. 10727OR.10 · 18k yellow gold
TAG Heuer Formula 1 44 mm Salmon Platinum
Ref. 87829OR.59 · Platinum 950
TAG Heuer Formula 1 44 mm Blue Ceramic
Ref. 65322OR.92 · Ceramic
Autavia6 references
TAG Heuer Autavia 42 mm Silvered 18k
Ref. 89082OR.47 · 18k rose gold
TAG Heuer Autavia 36 mm Blue Carbon
Ref. 43072OR.52 · Carbon TPT
TAG Heuer Autavia 38 mm Ice Quartz
Ref. 27006OR.37 · Quartz TPT
TAG Heuer Autavia 41 mm Meteorite 18k
Ref. 90913OR.27 · 18k yellow gold
TAG Heuer Autavia 36 mm Blue Carbon
Ref. 38651OR.45 · Carbon TPT
TAG Heuer Autavia 37 mm Slate Platinum
Ref. 16525OR.57 · Platinum 950
Connected6 references
TAG Heuer Connected 36 mm Salmon Platinum
Ref. 43698OR.46 · Platinum 950
TAG Heuer Connected 37 mm Green Grade
Ref. 67634OR.57 · Grade 5 titanium
TAG Heuer Connected 37 mm Mother-of-pearl 18k
Ref. 45741OR.83 · 18k yellow gold
TAG Heuer Connected 38 mm Mother-of-pearl Ceramic
Ref. 54323OR.35 · Ceramic
TAG Heuer Connected 37 mm Blue Carbon
Ref. 55666OR.29 · Carbon TPT
TAG Heuer Connected 41 mm Silvered Stainless
Ref. 44165ST.75 · Stainless steel