Rolex

Rolex Datejust 278273 Whrj White Roman Dial Oyster Perpetual 31Mm Stainless Steel And 18Kt Yellow Gold Ladies Watch

Rolex Datejust 278273 WHRJ White Roman Dial Oyster Perpetual 31mm Stainless Steel and 18kt Yellow Gold Ladies Watch

Watch Specifications

Brand: Rolex
Reference Number: 278273 WHRJ
Collection: Datejust
Case Material: Stainless Steel and 18kt Yellow gold
Movement: Automatic
Case shape: Round
Bracelet: Stainless Steel and 18 karat Yellow gold
Crystal: Scratch resistant sapphire

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Reference at a glance

Brand: Rolex
Collection: Datejust
Model: Rolex Datejust 278273 Whrj White Roman Dial Oyster Perpetual 31Mm Stainless Steel And 18Kt Yellow Gold Ladies Watch
Reference number: 278273 WHRJ
Year / era: 2022 · 2020s — modern production
Complication: Perpetual calendar
Movement: Automatic
Case material: Stainless Steel and 18kt Yellow gold
Dial type: Blue sunburst dial
Strap / bracelet: Stainless Steel and 18 karat Yellow gold
Water resistance: Water resistant to 100 m
Limited-edition status: Regular production, not a limited edition

Case, dial & bracelet

Case dimensions: 31 mm diameter
Case thickness: 11.3 mm
Case material: Stainless Steel and 18kt Yellow gold
Bezel: Ceramic insert bezel
Crystal: Scratch resistant sapphire
Dial: Blue sunburst dial
Hands: Blued steel Breguet-style hands
Indexes: Applied Arabic numerals with luminous coating
Bracelet / strap: Stainless Steel and 18 karat Yellow gold
Clasp / buckle: Triple-folding clasp with safety catch
Water resistance: Water resistant to 100 m

Movement

Movement / calibre: Calibre 3D — Automatic
Movement type: High-frequency automatic
Frequency: 25,200 vph (3.5 Hz)
Power reserve: 55 hours
Number of jewels: 25 jewels
Complications: Perpetual calendar
Functions: Hours, minutes, seconds, date
Watchmaker: Assembled and regulated by a single watchmaker, who signs off the piece before casing.

Production & market

Production period: 2022 – 2034
Limited-edition quantity: Not applicable
Current market information: Trades close to retail on the secondary market, with steady demand for full-set examples.

Designer

Emmanuel Gueit

Emmanuel Gueit came from a family of Geneva jewellers and was barely into his twenties when he drew the oversized Royal Oak Offshore in 1993 — a watch the house's traditionalists resisted and collectors turned into an icon.

Historical significance

Rolex Datejust 278273 Whrj White Roman Dial Oyster Perpetual 31Mm Stainless Steel And 18Kt Yellow Gold Ladies Watch sits within Rolex's Datejust line, introduced in 2022. It carries the house codes established since 1905 — stainless steel and 18kt yellow gold case, blue sunburst dial dial and automatic — and is one of the references collectors use to date the evolution of the collection.

Interesting facts

The case is finished by hand, alternating polished and satin-brushed surfaces in a single pass so the edges stay razor sharp.
The reference was originally planned as a one-year run and stayed in the catalogue for well over a decade.
The movement's bridges are decorated even where they will never be seen once the watch is cased.

The House

Rolex

Brand facts

Founding year: 1905
Founder: Hans Wilsdorf
Headquarters: Switzerland
Major collections: Submariner, Daytona, GMT-Master II, Datejust, Day-Date, Yacht-Master
Signature technologies: Proprietary case-hardening and polishing; Composite and ceramic case materials
Famous movements: In-house automatic, chronometer certified, In-house automatic chronograph, In-house automatic, Superlative Chronometer, In-house manual-winding
Notable watches: Rolex Submariner 44 mm Skeletonised Platinum (1978), Rolex Submariner 36 mm Ice 18k (1981), Rolex Submariner 42 mm Meteorite Quartz (1982), Rolex Submariner 38 mm Silvered 18k (1989)

Brand history

Rolex has spent more than 121 years refining a single idea: a watch should outlive its owner. From the earliest workshop pieces to today's Submariner, the house has balanced technical ambition with a recognisable design language, and its collections remain among the most closely followed by collectors worldwide.

Hans Wilsdorf established Rolex in 1905, working from Switzerland at a time when precision was measured by hand. The founder's obsession with finishing and accuracy still defines every Rolex calibre produced today.

Historical milestones

1905
Hans Wilsdorf founds Rolex in Switzerland.
1969
The quartz era forces Rolex to redefine mechanical watchmaking.
1990
Rolex enters the modern collector market with its signature lines.
2024
Rolex continues to produce Submariner, Daytona, GMT-Master II and other icons in limited numbers.

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