Rolex

The House

Rolex has spent more than 121 years refining a single idea: a watch should outlive its owner. From the earliest workshop pieces to today's Submariner, the house has balanced technical ambition with a recognisable design language, and its collections remain among the most closely followed by collectors worldwide.

Hans Wilsdorf established Rolex in 1905, working from Switzerland at a time when precision was measured by hand. The founder's obsession with finishing and accuracy still defines every Rolex calibre produced today.

Milestones

• 1905Hans Wilsdorf founds Rolex in Switzerland.
• 1969The quartz era forces Rolex to redefine mechanical watchmaking.
• 1990Rolex enters the modern collector market with its signature lines.
• 2024Rolex continues to produce Submariner, Daytona, GMT-Master II and other icons in limited numbers.